Copywriting a business name

Copywriting this, copywriting that. Unfortunately, none of these hit the nail on the head.

Copywriting a business name

Previous Next What makes a good copywriting a business name business name? What the blazes is a Word Hen? I hear you clamour, and what does it have to do with copywriting? However, it does make people stop and wonder, and all the feedback I have had so far is really positive, people like the idea of a Word Hen, whatever it might be.

Choosing the right business name can be really hard. Spouse came up with the Word Hen idea. We rear chickens here at Word Hen Manor and there are always a few future Sunday lunches running around the garden.

My alter ego can bore loud and long upon the topics of incubators, red mite, and poultry spice. Hens and me just go together. Well, I am one of those. Canadian small business adviser, Susan Ward, gives some good, pithy adviceher five recommendations are: It has to be memorable, but easy to spell.

It needs to create a good mental image. People like pictures, they remember them easily. Far better for you to control what that image is! Also, you are going to need a logo for your business at some point. Incorporating an image into the business name takes you one huge step towards that.

The Word Hen name lends itself well to a simple and memorable logo. It should make people think about good things. Or at least, not negative ones. Word Hen is fairly safe here. There are bound to be people with a dislike of chickens, but there may be people with a phobia about words too.

To me, at least, a hen is a warm and positive image. There is the idea of words being like eggs, bursting with potential but needing nurturing before they hatch into life. It says what your business does.

copywriting a business name

I am in two minds about this. I shall put it into the URLs of other pages when I update the site. Although I set out, 8 months ago, to write copy, I have found I need plenty of other skills alongside my word-crafting.

Yes, this is important too. You need your business name to fit onto a business card, a bumper sticker, a quarter page display ad, and most importantly, a website URL.

Why Most Copywriting Formulas Stink (and How to Really Write for the Web) - Enchanting Marketing

So, what do you think? What works best for you? A descriptive, but possibly bland, name or something more memorable? How did you come up with your own business name, and are you still happy with it?A copyright, trademark and business name are 3 distinct business assets often confused by business owners.


A copyright is a form of protection provided by U.S. laws to the authors of "original works of authorship", while a trademark is intended to protect brand . Start & Run a Copywriting Business (Start & Run Business Series) [Steve Slaunwhite] on *FREE* shipping on qualifying offers.

Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing.

Most copywriters cannot keep up with the demand for their services. When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.

There’s a scene in “Funny Lady” (Okay, shoot me. I like Barbra.) where the ad guy brings a billboard concept for a new show to Fanny Brice, the character Bab plays.

Finally I settled on plain old Chris Marlow Copywriting, which as it turned out, was the best name for a freelance business such as mine. And why is that, you ask? Because of the power of branding.

Over the years people have seen and heard my name, sometimes many times, which leads to an inevitable (and hopefully positive) impression.

Copywriting formulas make it dead-simple to write anything. Read & understand + models for great advertising headlines, tweets, pages, posts & more.

How to Register a Trademark for a Company Name - Small Business -