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Manipur Mizoram As a pioneer of fashion manufacturing in India, ABFRL products have always passed the ultimate scrutiny by millions of its loyal consumers—the test of product excellence. ABFRL believes that at the very heart of the fashion retail experience is the product.
And that however well one may retail, ultimately if the product does not exude excellence, the fashion experience is incomplete. KMC The Knowledge Management Centre transforms information and intellectual assets into lasting values for the company and its consumers.
The KMC was created with the mission of being not just the proprietary knowledge repository of ABFRL's learnings as a leader in fashion, but also to institutionalize knowledge creation, sharing, learning and usage. The centre sustains ABFRL's market leadership, protects individual brand equity, leads trend analysis and forecasting, studies benchmarks and imbibes the best practices in product development and innovation.
It empowers creative and merchandise teams to access ready references, sources and research and development work. KMC has today evolved into a 6, sq. It has 10 studios and a library.
The fabric studio consists of a 'technology' room that is well equipped with all the latest technology used in the apparel industry. It helps in consolidating deigns, analysing fits and assisting in marker making and pattern development for all brands.
It addresses the functional, branded, packing and packaging trims used in Apparel and Accessories business from the world's best domestic and international vendors. Colour and Yarn Studio: The studio houses a collection of colour palettes from the world's best companies.
It houses the collection of the latest trends and new concepts from around the world. The studio has one of the best washed samples in the business.
Futuristic products find their beginnings in this studio, which is the epicentre of product innovation exercises. It is a source for benchmark analysis by category, fabric types, price points and product attributes.
This is where customer feedback, insights and panels are conducted. PDQAT catalyses or analyses trend-based and innovative new product development, provides tests-based interventions to ensure product quality and sustainable process quality, as well as undertakes technical support and capability-infrastructure building to continually foster quality excellence.
The centre also oversees implementation of synergic green processes based on best in industry benchmarks and ensures that the organisation imbibes the latest in fashion production technology.
Its efforts thus span from approving the humble new perma-press white shirt to zero critical defect initiatives at mega-factories to usage of 3D applications, as well as ABFRL's wearable technology developments.
Technical Management Centre Often the conversion from concept to final product - from the design board into a live prototype - is either a challenge in itself or too slow as a process.
This is a critical focus area as fashion moves from the two-season model into a fast fashion era, with the process of forecasting, conceptualisation, design and production becoming much shorter and faster.
The TMC is an application and development lab that solves the problems with conventional prototyping.
Also, as an in-house resource, it ensures confidentiality of new developments, as well as helping develop and prescribe proprietary and futuristic standardisation.
The TMC is an invaluable asset for special needs and value-added fashion products. Incorporating the best of digital and 3D design, the latest in fashion production technology, physical and 3D sampling, the TMC is the quintessential problem solver for ABFRL's product development.
ABFRL University is one of a kind strategic business investment in building functional expertise across all career stages of an employee. It embarked upon this transformational journey in November last year with the launch of capability building programs across eight functions. True to its name, the University is led by the business, each program is governed by the Dean function head to ensure that it continues to provide business relevant learning.
The progress of the program and the participants get reviewed periodically in a structured manner by the business led council. This framework articulates our commitment to building a resilient organization and sustainable growth by promoting sound business practices, encouraging transparency and accountability, and abiding by the Aditya Birla Group's Values.
Madura Fashion and Lifestyle has developed and successfully launched many breakthrough products over the last decade. Some of the latest product innovations include: Louis Philippe Perfect Shirt Edition Lead edge collar for a perfect balance, firm cuff, lock stitch for durability, pucker free seams, button shanking with wrapping and split yoke for a unique stretch and added comfort.
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