Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us — in our companies, our countries, and even our planet. The five stages of Design Thinking, according to d. EmpathiseDefine the problemIdeate, Prototype, and Test.
I have this image of Allen Samuels permanently emblazoned on my brain. This goes back to college.
With his usual amazing energy and unrestrained passion, this deeply passionate design professor is explaining to us why the process of design that we are learning is so important.
Any profession, he suggests with conviction, medicine, law, choreography or politics can benefit by employing design thinking and achieve better results. Although we all heard and believed then what he was saying, it has taken a great while for the potential of his words to find purchase in a business environment willing to accept his hypothesis.
A protocol for solving problems and discovering new opportunities. Techniques and tools differ and their effectiveness are arguable but the core of the process stays the same. That it is a most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.
Basically Design thinking consists of four key elements. Define the problem Sounds simple but doing it right is perhaps the most important of all the four stages.
Another way to say it is defining the right problem to solve. Design thinking requires a team or business to always question the brief, the problem to be solved.
To participate in defining the opportunity and to revise the opportunity before embarking on its creation and execution.
Participation usually involves immersion and the intense cross examination of the filters that have been employed in defining a problem.
In design thinking observation takes center stage. Observation can discern what people really do as opposed to what you are told that they do.
Getting out of the cube and involving oneself in the process,product,shopping experience or operating theater is fundamental. Design thinking in problem definition also requires cross functional insight into each problem by varied perspectives as well as constant and relentless questioning, like that of a small child, Why?
Until finally the simple answers are behind you and the true issues are revealed. Finally, defining the problem via design thinking requires the suspension of judgment in defining the problem statement. What we say can be very different to what we mean. The right words are important.
The goal of the definition stage is to target the right problem to solve, and then to frame the problem in a way that invites creative solutions. Question; How many designers will it take to screw in a light bulb?
Answer; Why a light bulb? Create and consider many options Even the most talented teams and businesses sometimes fall into the trap of solving a problem the same way every time.
Especially when successful results are produced and time is short. Design thinking requires that no matter how obvious the solution may seem, many solutions be created for consideration. And created in a way that allows them to be judged equally as possible answers. Looking at a problem from more than one perspective always yields richer results.
Many times we are not aware of the filters we may be burdened with when we create answers to problems. In this stage opportunites appear.
The trick is to recognize them as opportunities.View Essay - Aspects of Design Thinking Paper or Presentation 1 from MGT at University of Phoenix. Aspects of Design Thinking -MGT January 9, Dr Roberto Cordero Agenda Starbucks Find Study Resources%(20). Unlike critical thinking, which is a process of analysis and is associated with the ‘breaking down’ of ideas, design thinking is a creative process based around the ‘building up’ of ideas.
The design method is situated, morphological thinking resulting in a decision sequence. The components really rely on the intended outcome and it’s utility. An essential part of any design process is first to frame what the solution is going to be solving.
It can be said that design thinking must be applied to formulating the problem statement itself. Identify the people, constraints and success metrics involved in your solution.
Understand why the. 2 Aspects of Design Thinking Introduction What is design thinking? It is a relatively new approach that businesses use to solve complex issues, to find desirable (breakthrough/innovative) solutions for customers and its stakeholders.
"It is entirely different from analytical thinking and is a process for action%(62). “Design thinking should be a degree activity, incorporating all aspects of the business or brand but keeping the customer at the heart of the process.
The task is to create something that has great utility, yet is beautiful at the same time.